About Lean Startup Co.

The Lean Startup movement seeks to ensure that those of us who long to build the next big thing will have the tools we need to change the world. We are dedicated to helping companies eliminate the colossal waste of our civilization’s most precious resource: the time, passion, and skill of its people.

The Lean Startup Co. Mission

Equipping teams to systematically vet, shape and de-risk new business ideas.

You Don’t Have to Do It Alone

Our Lean Startup Co. Experts have been where you are and have worked in a variety of different industries to test and refine The Lean Startup approach. From here on, you have a guide who can support you so you don’t have to figure it out on your own.

We’ve answered the questions that established companies like yours are asking:

  • How do I encourage the people who work for me to think more like entrepreneurs?
  • How can I build new products for new markets without losing my existing customers?
  • How do I hold people working in an entrepreneurial way accountable without putting my core business at risk?
  • Can I create a culture that will balance the needs of existing business with new sources of growth?

The Values That Define Us

Lean Startup Co. operates on a set of values that define our culture and client relationships.


We treat others (and ourselves) as we want to be treated. We put ourselves in the shoes of our clients and co-workers.

Founder Learner Mindset

We take charge of the situation at hand on our client’s behalf and fall in love with our clients’ problems, not our solutions.


We do what we say we will do. We care–a LOT. That’s why we work at Lean Startup Co. We say what we mean and we mean what we say.

Impact Driven

We focus on driving impact, not just delivering on a statement of work, and continually strive to find new ways to advance our craft.


We support our clients as part of their team.

From a Movement
to a Mission

In 2011, our founder Eric Ries wrote The Lean Startup and started a movement. Over the last decade, we have learned that, by themselves, the books are not sufficient to drive the scale of impact that many organizations seek. 

Lean Startup Co. was created to systematically guide our clients through installing The Lean Startup approach, leveraging best practices from our work. 

We have helped hundreds of clients and thousands of teams innovate and develop products that customers want without wasting time and money spanning nearly every industry and geography.

A Team Born to Help Your Business Succeed

You’ll find a lot of experience across our team, and we are eager to share our knowledge with you. Lean Startup Co. experts have worked as entrepreneurs, executives, innovation leaders, and product development leads. 

Each of our team members have been in the trenches and learned their craft through the school of hard knocks. Our goal is for our clients to beat the learning curve and immediately start with best practices.

Success Stories

See what our previous and current clients are saying about the impact working with Lean Startup Co. has had on their business.

Knowledge is a Powerful Friend

We’ve had the opportunity to do some pretty amazing things partnering with fantastic companies. As we learn, we share wins, experiences, and insights through our blogs, webinars, and “ask us anything” sessions. Check out the latest from Lean Startup Co.