After starting his career in finance, Dan McKinley freaked out and moved to Brooklyn. He stumbled into a fledgling Etsy.com in 2007, and spent his first years there trying to stop overwhelming traffic from reducing the site to its constituent elements. In the long summer that followed he worked on activity feeds, search, recommendations, experimentation, and analytics.

In early 2014 Dan amicably left Etsy to start Radico with some of his colleagues. He currently lives in Los Angeles with his wife and son.