Laura has implemented The Lean Startup methodology with more than 150 entrepreneurs and their 90+ internet-based startups. Being a digital marketing mentor for Colombia’s IT Ministry and its Apps.co program — based entirely on The Lean Startup and the Business Model Canvas — has given her a unique insight to approach brand building for internet-based startups. In 2014 she compiled the lessons learned in her Lean Branding book, published by O’Reilly Media.

Laura graduated summa cum laude in Business Administration from the Kogod School of Business (American University), and completed a Master’s degree in Design Management (Savannah College of Art & Design, SCAD). She is currently completing her PhD dissertation in Consumer Psychology, sponsored by the Colombian Government’s Administrative Department for Science, Technology & Innovation (Colciencias). Laura regularly blogs about branding, design and business at leanbranding.com/blog. She co-founded a digital agency called Ozone Group in 2008. Busche is part of the World Economic Forum’s Global Shapers community. More at www.laurabusche.com.