William is founder and lead “designtist” of experience design firm Sodium Halogen. Over the past 12 years, William’s distributed team has worked remotely with startups from San Francisco to DC, as well as with established companies such as Chick-fil-A and Mars Pets, to create amazing brand experiences for the web and mobile with their “Designtific Method.”

William created a workshop with the smart folks at LUXr.co on remote collaboration, and he is passionate about teamwork and the technology that allows people to work together, even when they are are apart.