Program Details |

Talks about Lean Impact

Overcome Your Own ExpertiseCustomer DevelopmentLean Impact
Margo Wright, Yenko, @margowright
Room: Grand Ballroom
When you’re building a new product, your own domain expertise can–surprisingly–prevent you from recognizing your potential customers’ needs. Margo Wright, founder of Yenko, shares the customer-development approach she’s used to overcome the blinders of her expertise.

Getting Very Big by Being Very User DrivenCustomer DevelopmentLean ImpactScaling
Max Ventilla, AltSchool, INC
Room: Grand Ballroom
When you’re tackling a hard problem, the solution rarely comes from what you do initially. Rather, it emerges from what you do continuously–provided you set up systems to learn as you go. Max Ventilla, founder at AltSchool, explains how his organization is staying very close to its customers as its key mechanism for scaling up a large network of independent schools.

A Conversation with Mitch Kapor and Christie GeorgeLean ImpactMetrics
Mitch Kapor, Kapor Capital, @mkapor
Christie George, New Media Ventures, @christiegeorge
Room: Grand Ballroom
What can any startup learn from mission-driven companies? From focus, to metrics, to impact, to team, the lessons are deeper than most of us expect. In this conversation, Mitch Kapor, of Kapor Capital, talks with Christie George, Executive Director of New Media Ventures, about building a profitable company that solves real-world problems.

Look Past Biases to Measure the Right MetricsCustomer DevelopmentLean Impact
Ellynita Hazlina Lamin, Developmental Strategist
Room: Fountain
In 2012, social-impact consultant Ellynita Lamin launched a recovery program in a war-torn, economically depressed area of Indonesia. Early in the project, she realized that her own biases were preventing her from measuring progress accurately. She explains the steps she took to truly understand the community’s needs and focus on the right metrics.

Attendee-led Conversation: Talking About Lean Startup with Foundations and Granting OrganizationsLean Impact
Dominique Aubry, Aubry Consulting/Impact Hub, @aubrybella
Room: California