Program Details

Talks about Metrics

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Wednesday, December 10, 2014

Early Morning Talks9:00 AM - 11:15 AM

  • Data-Driven Done RightExperimentsMetricsReducing Risk
    Room: Grand Ballroom

    We all hear that we should make “data-driven” decisions in deciding what to test and how to measure results. But few of us have much experience actually doing that. With real and accessible examples, Dan McKinley walks us through the process–and the simple math–he developed to test, or scrap, new ideas at Etsy.

Thursday, December 11, 2014

Early Morning Talks11:00 AM

  • A Conversation with Mitch Kapor and Christie GeorgeLean ImpactMetrics
    Mitch Kapor, Kapor Capital, @mkapor
    Christie George, New Media Ventures, @christiegeorge
    Room: Grand Ballroom

    What can any startup learn from mission-driven companies? From focus, to metrics, to impact, to team, the lessons are deeper than most of us expect. In this conversation, Mitch Kapor, of Kapor Capital, talks with Christie George, Executive Director of New Media Ventures, about building a profitable company that solves real-world problems.

Concurrent Afternoon Talks 12:20 PM - 3:00 PM

  • Attendee-Led Conversation: Capturing Metrics for a B2B Product (When You Don't Have Funnel Metrics)Metrics
    Russell Olsen, VP Innovation, Phytel, @russgolsen
    Room: Grand Ballroom Lounge