When you run a startup, it’s easy to assume that your small team necessarily works cross-functionally, because you all talk pretty often. But when you’re trying to move quickly, and lots of projects are run by just one person, you can inadvertently skip important collaboration across roles. Cheryl Contee, CEO at Fission Strategy and co-founder of Attentive.ly, talks about how her startups bake in cross-functional collaboration from the beginning, both to improve their products and to lay the groundwork for holistic product development as they grow.
To succeed, experimentation requires more collaboration and communication across roles than most of us are used to. How can organizations make sure that teams share information in meaningful and action-oriented ways? Julie Lorch, head of user experience at DoSomething.org, gives us advice.