It’s common sense that established companies should judge internal innovation programs by different criteria than normal business operations. But new initiatives frequently default to existing measurements simply because product managers don’t have an alternative approach. The resulting mismatch between what the new program should be doing (learning) and what it’s judged by (execution) almost always ends in frustration and rarely generates profitable new products. But it doesn’t have to be that way.
This workshop is designed to give product managers at established companies the tools you need to create an effective Innovation Accounting framework that sets up your program for success.
This is a hands-on session, where we’ll cover:
*How to seek, set, and socialize success metrics
*Effective change-management techniques for innovation acceptance
*Avoiding common pitfalls (such as falling back to execution-based KPIs)
*Positioning within the organization for maximum impact (particularly against R&D labs)
*Estimating the enterprise value of Innovation projects
This workshop is for any organization that has or is seeking to start an innovation program within a larger enterprise.
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