Case Study: Lean Product Development in a Very Big Organization

Telefonica, a Spanish broadband and telecommunications provider with operations in Europe, North America and South America, is one of the largest mobile network providers in the world. What happened when the employees wanted to experiment with a new handset idea? Susana Jurado and Mario Olano, Innovation Managers at the company, have a detailed and instructive story to tell.

How We Funded 1,000 Experiments

What would happen if your organization funded every single new product idea from any employee, no questions asked? This past year, Adobe did exactly that. Mark Randall, Chief Strategist, VP of Creativity, shares surprising lessons and tangible results from Adobe’s new Kickbox process–including details about how experimentation has transformed good staff into great innovators.

Build a Technical Infrastructure that Supports Innovation

When you’re building a new product, you have to experiment quickly and change constantly. If your product is digital, and you have a technical infrastructure that isn’t built to deal with these conditions, it can stonewall any kind of innovation. In this talk for technical team members, Codeship co-founder Florian Motlik introduces different ways to build your infrastructure and processes for constant change, experimentation and innovation.

MVPs You Can Learn From

As the founder and CEO of Idealab, Bill Gross has started more than 100 companies over the last 20 years and has seen MVPs of all kinds deployed. He shares the best ones and best practices to help you make the most successful startup with the MVP methodology.

Lean Startup 101

If you’re new to Lean Startup, this lively introduction will help you get comfortable with the key terms and concepts. You’ll leave with a rich understanding to get the most out of the conference and, more important, to implement Lean Startup methods in your own organization.

The full-day session, run by Janice Fraser, author of The Lean Product Book and expert entrepreneurship trainer, will cover:

*Why Lean Startup methods exist
*When to use them
*The mechanics of learning from customers and testing ideas
*Terms like MVP, pivots, customer development, validated learning, product/market fit, innovation accounting and cross-functional teams

The day is packed hands-on activities to help you gain a deeper understanding of Lean Startup principles.

This session is relevant for people from all sectors and in all roles. It is equally useful for software engineers and non-technical businesspeople, as well as leaders from established companies and standalone startups.

Introducing Lean Startup in Your Corporation

Lean Startup is a proven method for invigorating and sustaining innovation in established companies. But understanding and introducing the practice can be a challenge. This full-day workshop focuses on Lean Startup principles in the enterprise and case studies from corporate entrepreneurs, plus it includes a real-world, hands-on exercise to help you truly learn and connect the ideas with your everyday work. Led by Brant Cooper, author of The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets, and including guest speakers from enterprise corporations, the session covers:

*Lean Startup principles for the enterprise
*Strategies for implementing these principles within your established organization
*Rapid experimentation tactics that you can apply to projects immediately
*Reducing risk by identifying a “minimum viable product”
*Key organizational systems and capabilities required for success in innovation

This session is highly relevant for executive leadership teams; innovation groups and incubators; product managers and product teams; and functional teams such as HR, Finance, etc.

Lean Impact

Join Lean Impact leader Leanne Pittsford for a full-day workshop to learn how to implement Lean Startup methods in your social-good organization. Tailored to the unique needs and goals of mission-driven organizations, this session features guest speakers who are using Lean Startup principles to achieve greater social impact and will share specific examples from their own organizations.

In addition to gaining an overall understanding of Lean Startup and how it can be applied within the social sector, you’ll learn how the ideas can be applied to funding structures to create greater sustainability for social good organizations and for the social good sector as a whole.

Use Experimentation to Build a Thriving Community

Fostering an active local community is easier said than done. It’s hard to gain momentum, and people often say that they want something but then do the exact opposite. Anthony Fraiser, founder of The Phat Startup, teaches the experimentation process and metrics he used to build a vibrant entrepreneurship community in Newark, NJ, from scratch.

Get Comfortable Shipping Imperfect Products

Top product managers must have great customer empathy–but too much of it can slow you down. On the one hand, you need empathy to understand your customers, so that you can build products that solve their problems. On the other hand, too much empathy can prevent you from releasing a product that doesn’t solve all of your customers’ needs at once. Lauren Gilchrist, Product Manager at Pivotal Labs, gives five tips for shipping less-than-perfect MVPs so that you can all learn from end users, fast.