Data-Driven Done Right

We all hear that we should make “data-driven” decisions in deciding what to test and how to measure results. But few of us have much experience actually doing that. With real and accessible examples, Dan McKinley walks us through the process–and the simple math–he developed to test, or scrap, new ideas at Etsy.

Metrics: The Data That Will Make or Break Your Business

If you’re being methodical about growth, analytics matters. For startups, analytics is about measuring the right metric, in the right way, to produce the change the business needs most at that point in time. That’s harder than it sounds: you need a solid understanding of your business model; an awareness of what’s most at risk; and a clear idea of where to draw the line between success and failure. Metrics measure not only the health of your business, but also your journey to product/market fit; the value of your company; and the reliability of your underlying infrastructure. Join Lean Analytics co-author Alistair Croll for an all-day, in-depth look at analytics, measurement, and working with data. We’ll cover:

*The five stages of growth every company goes through, and how they guide your choice of metrics
*Six business-model archetypes and their unique measurement challenges
*What “good enough” looks like for fundamental metrics
*How to think about cohorts, segments, percentiles, and histograms
*Measuring and aggregating infrastructure KPIs such as latency and availability
*Using the Lean Analytics cycle to improve through experimentation

This workshop is relevant for people working in standalone startups and for corporate entrepreneurs. It will combine presentations, case studies, and interactive discussion of the audience’s specific measurement challenges. Attendees need not be technical but should come armed with a basic understanding of web analytics, business metrics, and their current business model, plus a willingness to share with one another.

Innovation Accounting

It’s common sense that established companies should judge internal innovation programs by different criteria than normal business operations. But new initiatives frequently default to existing measurements simply because product managers don’t have an alternative approach. The resulting mismatch between what the new program should be doing (learning) and what it’s judged by (execution) almost always ends in frustration and rarely generates profitable new products. But it doesn’t have to be that way.

This workshop is designed to give product managers at established companies the tools you need to create an effective Innovation Accounting framework that sets up your program for success.

This is a hands-on session, where we’ll cover:

*How to seek, set, and socialize success metrics
*Effective change-management techniques for innovation acceptance
*Avoiding common pitfalls (such as falling back to execution-based KPIs)
*Positioning within the organization for maximum impact (particularly against R&D labs)
*Estimating the enterprise value of Innovation projects

This workshop is for any organization that has or is seeking to start an innovation program within a larger enterprise.