Finding product/market fit is the key to success for new ventures. But it’s often elusive, and understanding the needs and desires of your potential customers is harder than many of us expect. Christina Wodtke, of Wodtke Consulting, shares design techniques to help you glean meaningful insights about your target market.
You know that gathering customer feedback is critical to building a successful product or service. But how do you find potential customers to interview? And how do you ensure that your limited time with them will lead to meaningful insights that help you reach product/market fit? Intercom founder Des Traynor explains how to find the right customers, ask the right questions, and avoid common mistakes.