When you run a startup, it’s easy to assume that your small team necessarily works cross-functionally, because you all talk pretty often. But when you’re trying to move quickly, and lots of projects are run by just one person, you can inadvertently skip important collaboration across roles. Cheryl Contee, CEO at Fission Strategy and co-founder of Attentive.ly, talks about how her startups bake in cross-functional collaboration from the beginning, both to improve their products and to lay the groundwork for holistic product development as they grow.
You understand the importance of engaging directly with your customers as you develop products for them. But what happens when your user base is very far away? User experience consultant Holly DeWolf shares practical, cost-effective techniques for overcoming distance challenges and engaging with lots of customers remotely.
A lot of distributed companies use Lean Startup techniques for product development. But it’s challenging to successfully run customer development and cross-functional experiments with remote colleagues. William Donnell, lead design and UX specialist at Sodium Halogen, teaches creative techniques for very effective Lean Startup approaches on a virtual team.