Experimentation can generate important insights, but it can also bury you under an avalanche of irrelevant data. Hiten Shah, founder at KISSmetrics, shares key tips and plenty of real-world examples for structuring A/B tests to ensure that you derive useful data every single time you run them.
Get Comfortable Shipping Imperfect Products
Top product managers must have great customer empathy–but too much of it can slow you down. On the one hand, you need empathy to understand your customers, so that you can build products that solve their problems. On the other hand, too much empathy can prevent you from releasing a product that doesn’t solve all of your customers’ needs at once. Lauren Gilchrist, Product Manager at Pivotal Labs, gives five tips for shipping less-than-perfect MVPs so that you can all learn from end users, fast.
Use Lean Startup Techniques on a Remote Team
A lot of distributed companies use Lean Startup techniques for product development. But it’s challenging to successfully run customer development and cross-functional experiments with remote colleagues. William Donnell, lead design and UX specialist at Sodium Halogen, teaches creative techniques for very effective Lean Startup approaches on a virtual team.
Integrate Customer Feedback Into Your Product
Your team is committed to customer development and conducting user research, but how do you integrate the information you collect into your product development? Hudl Product Manager Greg Nelson explains how his company ensures that the entire, cross-functional product team understands and can act on customers’ needs.