Anita Newton

Anita Bajaj Newton has spent the last 20 years helping marketing organizations both large (P&G, Sprint) and small (Zave Networks, acquired by Google) grow. She currently runs marketing at startup Mighty Green Solutions, a CPG company that makes eco-friendly products and improves the customer shopping experience.

Anita is also the VP of marketing at Adknowledge, a global ad tech company focused on helping demanding clients get the best ROI from their digital marketing spend.

She teaches marketing through the Kauffman Foundation’s Founders School and FastTrac’s Venture Program. She also coaches FLL Robotics and is a contributing editor at

Anita lives in Kansas City with her husband, two children and (perhaps the favorite member of her household?) her puppy Scout.