Cindy Alvarez

Cindy Alvarez is the author of Lean Customer Development: How to Build Products Your Customers Will Buy. She heads up product design and user research for Yammer, a Microsoft company. People trust her because she has a psychology degree from Harvard University, but her most valuable skills were honed working in tech support and posting on usenet.

Cindy has been using customer development techniques for well over a decade, across a variety of roles and organization sizes. She hates that alleged Henry Ford quote “If I’d asked customers what they wanted, they would’ve said ‘a faster horse’.” 

She’s @cindyalvarez on twitter and blogs at