Farrah is the founder of The Difference Engine – an insight-driven product strategy company. Before founding TDE, Farrah ran innovation practices at research-based brand consultancies Hall & Partners and OTX, and she was a brand and digital strategist at agencies including Digitas, TBWA\Chiat\Day and Mad Dogs & Englishmen. She has worked with clients including Apple, Microsoft, Samsung, Google, Netflix, USA Network, Syfy, HBO, Disney, Time Inc., NASCAR, FootJoy, DIAGEO, Moet-Hennessy, UPS, Kraft, Walmart, eBay, Merck and others to develop new brand, business, and product strategies – online and off.