Hiten Shah is the co-founder of KISSmetrics and Crazy Egg. He’s been creating and growing both self-funded and venture backed SaaS analytics businesses since 2005. As an advisor, investor or service provider he’s helped dozens of companies with marketing, product and growth initiatives. Hiten helped coin the term growth hacker which has helped to define the evolving role of marketing. He is a sought after mentor and advisor to entrepreneurs and their companies