Matt LeMay is the co-founder of PL Data, a research consultancy that integrates data science and social science. In his work as a technology communicator and curriculum designer, Matt has collaborated with General Assembly, Hyper Island, and Smith & Beta to develop and lead global data strategy and digital training workshops for companies like GE, Ogilvy & Mather, American Express, McCann Worldgroup, and Pfizer. Previously, Matt worked as Senior Product Manager at New York-based music startup Songza (acquired by Google), and Head of Consumer Product and Platform Manager at Bitly. Matt is also a musician, recording engineer, senior contributor to music website Pitchfork.com, and the author of a book about singer-songwriter Elliott Smith.