Steve is the Founder and CEO of Liguori Innovation. The firm specializes in helping established organizations identify and create new sources of growth for existing lines of business and potential new categories. He has also coached many start-ups to successfully navigate the big enterprise world.

Most recently as General Electric’s – Executive Director of Global Innovation, Steve was instrumental in efforts that helped transform and re-invigorate GE’s growth and speed to market with outstanding results. Steve acts as an “Innovation Accelerator” says Beth Comstock, CMO of General Electric, “If you are looking for leadership and action to accelerate innovation in your firm, Steve is your ‘go to’ expert. He helped advance GE’s critical initiatives over the past decade, and his passion for Innovation is infectious.”
Steve is an expert at applying start-up principles that stress leadership, speed and improved customer outcomes in complex organizations. 

Adapting these cutting-edge new skills while respecting a firm’s strengths and culture is what makes Liguori Innovation unique.

He brings a background of thought leadership and in-market successes in categories as diverse as consumer packaged goods, heavy industry, financial services, software and healthcare.

Steve is currently Chairman of the Business Marketing Association (BMA) and an Adjunct Professor at Columbia Business School.