Program Details


Talks about Enterprise

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Wednesday, December 10, 2014

Early Morning Talks9:00 AM - 11:15 AM

  • Giving Voice to Good IdeasEnterpriseExperimentsLeadership
    Room: Grand Ballroom

    Every business leader knows that, in theory, good ideas can–and should–come from anywhere in your organization. But in reality, the voices of introverts and people far-removed from decision makers often go unheard. Hugh Molotsi, Vice President of the Intuit Labs Incubator and self-proclaimed introvert, talks about how Lean Startup methods at Intuit have helped surface game-changing ideas from quiet employees, front-line staff and unexpected corners of the organization.

Concurrent Afternoon Talks 12:10 PM - 2:50 PM

  • Balance Compliance and ExperimentationEnterprise
    Joanne Molesky, ThoughtWorks, @jemolesky
    Room: Fountain

    In heavily regulated industries, compliance is non-negotiable, and for many product teams, governance can be a deterrent for launching experiments. Is it possible to balance innovation with compliance? Joanne Molesky, principal consultant at ThoughtWorks, answers this question with key lessons learned from her experience in the IT industry.

Concurrent Afternoon Talks 23:05 PM - 3:45 PM

  • The Diesel Engine MVPEnterpriseHardware
    Cory Nelson, General Electric, @CorwinNelson
    Room: Grand Ballroom

    When you have long product cycles or you’re building big physical things–or both–you typically face significant risk, as a lot can go wrong between drawing board and customers. In theory, Lean Startup methods help you reduce that risk. But it’s not always obvious how you can apply them. Cory Nelson, Sr. Executive Product Manager at GE Distributed Power, talks with Eric Ries about how GE has used Lean Startup methods to develop a new diesel engine more quickly and with less risk than it had for similar products in the past.

  • Attendee-Led Conversation: In Corporations, Integrating Innovation Projects Back into the MothershipEnterprise
    María Olano, Telefonica R&D, @mdomata
    Susana Jurado, Telefonica R&D, @sjapru
    Room: California

Concurrent Afternoon Talks 34:00 PM - 4:20PM

  • Create a Culture of ExperimentationEnterpriseExperimentsLeadership
    Manuel Rosso, Scripps Networks Interactive, @manuelrosso
    Room: Crystal

    What happens when your team uses Lean Startup methods, but other people in your organization don’t? Manuel Rosso, VP of Commerce at Scripps Networks Interactive, explains how his team taught coworkers to value experimentation over expertise.


Thursday, December 11, 2014

Early Morning Talks11:00 AM

  • Live Lean Startup ExperimentsEnterpriseExperiments
    Brant Cooper, Moves the Needle, @brantcooper
    Room: Grand Ballroom

    Team leaders from Brant Cooper’s December 9 workshop, Introducing Lean Startup in Your Corporation, share real-time conference experiment results, giving you a chance to see what evidence-based decision making looks like.

  • How HP Shipped Faster--Much FasterEnterpriseExperiments
    Kathryn Kuhn, Hewlett-Packard, @kathryn_e_kuhn
    Room: Grand Ballroom

    It’s no secret that product leaders in big companies who need to test new ideas quickly are often stuck with slow release cycles and rigid team processes. How can you overcome the legacy approach? Kathryn Kuhn discusses the calculated tradeoffs her Hewlett-Packard innovation team made in order to speed up its product development cycle, bringing a complex product to market in a matter of months.

  • Convince Colleagues to Use Lean Startup: The Stealth ApproachEnterpriseLeadership
    Room: Grand Ballroom

    When a team at Google felt uncertain about which pieces of their work drove real value for customers and had an impact on the bottom line, Blair Beverly, a Manager in Google AdSense, suggested they try Lean Startup methods. He explains how he’s working to win over colleagues and management, using a counter-intuitive process to adopt the ideas.

  • Launch a New Product that Doesn't Hurt Your Existing BrandEnterpriseExperiments
    Andrew Homeyer, Rally Software / Waffle.io, @andrewhomeyer
    Room: Grand Ballroom

    When established companies experiment, you have to figure out how to test ideas without harming your existing brand. Andrew Homeyer, Engineer and Intrapreneur at Rally Software, explains how his team launched a new product under a fresh brand and reached an entirely new customer segment.

  • An Experiment on StageEnterpriseExperimentsHardware
    Susana Jurado, Telefonica R&D, @sjapru
    María Olano, Telefonica R&D, @mdomata
    Room: Grand Ballroom

    Telefonica, a Spanish broadband and telecommunications company, is one of the largest mobile network providers in the world. What happened when the employees wanted to experiment with a new handset idea? Susana Jurado and Maria Olano, Innovation Managers at the company, have a detailed and instructive story to tell this afternoon–and in an on-stage experiment, they preview that talk from the main stage.

Concurrent Afternoon Talks 12:20 PM - 3:00 PM

  • Case Study: Lean Product Development in a Very Big OrganizationEnterpriseExperimentsHardware
    Susana Jurado, Telefonica R&D, @sjapru
    María Olano, Telefonica R&D, @mdomata
    Room: Grand Ballroom

    Telefonica, a Spanish broadband and telecommunications provider with operations in Europe, North America and South America, is one of the largest mobile network providers in the world. What happened when the employees wanted to experiment with a new handset idea? Susana Jurado and Mario Olano, Innovation Managers at the company, have a detailed and instructive story to tell.

Concurrent Afternoon Talks 23:10 PM - 3:50 PM

  • Invite-Only Interactive Enterprise SessionEnterprise
    Dan Ward , Dan Ward Consulting , @thedanward
    Room: Crown Room

    You spoke and we listened. This invite-only workshop is designed specifically for enterprises seeking guidance & inspiration on implementing Lean in their organizations. Join our distinguished guests John Paul Farmer (former White House Deputy CTO), Dan Ward (Author “Fire” and formerly of the US Air Force) and Simeon Sessley (Innovation Leader, GE).

    These leaders in the Lean community will help us navigate through 3 key areas of interest: Organizational Change, Lean Teams, and finally, Lean Tools. The session will be moderated by Drew McManus, VP Product Management at Pivotal Labs. The session is designed to be interactive and the success of it depends on your participation. Please come prepared with your questions & comments.

Concurrent Afternoon Talks 34:00 PM - 4:20 PM

  • Turn Lawyers into AlliesEnterprise
    Sean Butler, Cisco Systems, Inc., @spbutler
    Room: Grand Ballroom

    As an entrepreneur, you’ve probably found lawyers to be more a barrier to innovation than a boon. But by actively reframing their role, you can transform the legal function into an asset rather than a liability. Sean Butler, Senior Corporate Counsel at Cisco, explains how.

Concurrent Afternoon Talks 44:30 PM - 4:50 PM

  • How We Funded 1,000 ExperimentsEnterpriseExperiments
    Room: Grand Ballroom

    What would happen if your organization funded every single new product idea from any employee, no questions asked? This past year, Adobe did exactly that. Mark Randall, Chief Strategist, VP of Creativity, shares surprising lessons and tangible results from Adobe’s new Kickbox process–including details about how experimentation has transformed good staff into great innovators.