Program Details |

Talks about Metrics

Data-Driven Done RightExperimentsMetricsReducing Risk
Dan McKinley, Radico, @mcfunley
Room: Grand Ballroom
We all hear that we should make “data-driven” decisions in deciding what to test and how to measure results. But few of us have much experience actually doing that. With real and accessible examples, Dan McKinley walks us through the process–and the simple math–he developed to test, or scrap, new ideas at Etsy.

A Conversation with Mitch Kapor and Christie GeorgeLean ImpactMetrics
Mitch Kapor, Kapor Capital, @mkapor
Christie George, New Media Ventures, @christiegeorge
Room: Grand Ballroom
What can any startup learn from mission-driven companies? From focus, to metrics, to impact, to team, the lessons are deeper than most of us expect. In this conversation, Mitch Kapor, of Kapor Capital, talks with Christie George, Executive Director of New Media Ventures, about building a profitable company that solves real-world problems.

Attendee-Led Conversation: Capturing Metrics for a B2B Product (When You Don't Have Funnel Metrics)Metrics
Russell Olsen, VP Innovation, Phytel, @russgolsen
Room: Grand Ballroom Lounge