Program Details

Talks about Pivots

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Wednesday, December 10, 2014

Late Morning Talks11:50 PM - 1:00 PM

  • When Failure Is a SuccessExperimentsPivots
    Ursula Shekufendeh, AppFolio, Inc., @ursheku
    Room: Grand Ballroom

    It’s one thing to decide that you’ll rigorously test product ideas, and it’s entirely another matter to actually kill something that isn’t clearly a dud. AppFolio faced this dilemma when deciding whether to launch a new product last year. Product Manager Ursula Shekefundeh takes us through the surprising–and hard–decisions her team made at the persevere/pivot/kill crossroads.