Talks about PivotsReturn to full program
Wednesday, December 10, 2014
Late Morning Talks11:50 PM - 1:00 PM
- When Failure Is a SuccessExperimentsPivotsUrsula Shekufendeh, AppFolio, Inc., @urshekuRoom: Grand Ballroom
It’s one thing to decide that you’ll rigorously test product ideas, and it’s entirely another matter to actually kill something that isn’t clearly a dud. AppFolio faced this dilemma when deciding whether to launch a new product last year. Product Manager Ursula Shekefundeh takes us through the surprising–and hard–decisions her team made at the persevere/pivot/kill crossroads.