You may not know that cities, like startups, can run experiments to test new initiatives. Urban design expert, Mariela Alfonzo shows us how she has applied Lean Startup to urban planning to and created a tool that helps cities generate and test their hypotheses effectively.
Defining a brand can be risky, especially in the early days of startup, when your market and product are still geling. In this talk, Laura Busche, author of Lean Branding, will share practical tips for useful, early-stage brand-building.
You know that people respond to humor in marketing and even in products. But you also know that you don’t want to be responsible for cringe-inducing messages that misses the humor mark. Good news: You can take the risk out of being funny. In this talk, Rachman Blake, Director of Growh at AppHeroes and Co-founder at FunnyBizz, teaches techniques for experimenting your way into funniness.
Startups and churches share more in common than you might realize–not least of which is a high failure rate. Ken Howard, founding pastor at St. Nicholas Episcopal Church in Germantown, Maryland, talks about experiments he’s made with his congregation to help it thrive during times of uncertainty.
MVPs are great–unless you’re building them to test assumptions that aren’t really mission-critical. In this hands-on session, Laura Klein, author of UX for Lean Startups and head of product development for Hint Health, breaks down the kinds of assumptions you should look for and a process for developing hypotheses that reveal your true barriers to growth.