What happens when your team uses Lean Startup methods, but other people in your organization don’t? Manuel Rosso, VP of Commerce at Scripps Networks Interactive, explains how his team taught coworkers to value experimentation over expertise.
Mobile development presents particular challenges for experimentation. With competing operating systems and app stores to contend with, how can you move rapidly? Sheena Allen of Sheena Allen Apps walks us through the framework she used for launching–and learning from–six mobile apps on various platforms.
Hardware companies face particular challenges testing and iterating on their product ideas. It’s often cost-prohibitive to get an MVP in the hands of customers, and it can be seemingly impossible to ramp up production cycles. But you can push the boundaries of convention. Kevin Ellsworth, Product Manager at Cirris, explains how his team has built systems for consistent learning that have helped them release new products over a matter of months rather than years.
The build-measure-learn loop is often accompanied by the frustration-confusion-failure cycle. In other words, implementing Lean Startup methods is hard–particularly when your experiments invalidate a lot of your ideas. In this talk, Seppo Helava, founder at Nonsense Industry, teaches us how he’s led his team to overcome perfectionism and become more comfortable with grey areas and failure.